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The Love of Lavender

The highly aromatic and calming scent of lavender – the “herb of love” – usually conjures up the sunny Mediterranean or heady Provence. It may also evoke memories of aromatherapy, our grandmother’s linen cupboard, potpourri, and various cleaning products. These beloved plants, iconic pale violet flowers, and silvery leaves have been valued for centuries.   […]

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The Rise of Plant-Based and Dairy-Free Milk Alternatives

Humans have been drinking cow’s milk and enjoying milk-fat products for at least 8,000 years1. Why is milk among the most basic and widespread food substances?   The nutritious substance has often been instrumental in human survival and is still considered essential to growth and health. Cow’s milk supplies high-quality protein for muscle health, fats […]

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Increasing the Sustainability of Fragrances

Fragrances are essential to culture and society worldwide, vital in daily life, self-care, healing, and religion. Consumers expect appealing scents in toiletries, cosmetics, and perfumes, with fragrance production and demand staying much the same for centuries.   Recently, though, consumers have started insisting on more humane, eco-friendly, and sustainable ingredients and production processes. While many […]

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The Rising Demand for Distillates in the Cannabis Industry

With the recent legalization of cannabis and related products across various US states – 24 for recreational use and 38 for medicinal use1 – the cannabis industry is evolving and thriving. The public’s acceptance of cannabis is blossoming, reaching a historic high in 2024 (70% of US adults2), while federal agencies continue to push for […]

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Ashwagandha Extracts

Modern consumers value health and wellness. They are known for actively seeking beneficial ingredients that support holistic health, one of which is ashwagandha extract. This plant-based ingredient has been essential in Ayurvedic medicine for centuries, but recently, North America has become the leading driver of market growth1.   What is Ashwagandha? Ashwagandha extract comes from […]

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Bubble Tea – A Favorite Among Gen Z

From Slurpees to SodaStream to Squeez-it, every generation had a drink all the cool kids were talking about. Today, that drink is bubble tea. It’s a multibillion-dollar industry1 experiencing rapid growth worldwide. The latest Smartscrapers data2 suggests that there are over 9,000 bubble tea shops in the US alone.   Most of this growth is […]

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Astaxanthin

You may have heard of astaxanthin as a supplement, food ingredient, and an innovative component in skincare products. It is a micronutrient as impressively beneficial as its name is exotic-sounding.   This potent marine-derived antioxidant (which may be 6,000 times more powerful1 than vitamin C) is making waves in health and skincare. It is also […]

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The Hot Sauce Craze

There’s a good reason why barbecue and hot sauce are the second and third most popular condiments in the United States. Nearly three-quarters(74%) of Americans enjoy hot sauce1, including tabasco, habanero pepper, jalapeno, sweet and spicy sauces, and spicy ketchup. The segment boasts a 44% share of the category in 2023. It’s also forecast to […]

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New Coffee Formats for Exciting Drinking Experiences

From the forests of ancient Ethiopia to the first coffee houses in 15th-century Yemen, coffee has a long history intertwined with human culture. The 600-year-old industry has changed dramatically since then. However, the drink itself has largely gone unchanged—until now.   The Western formula for a good cup of Joe has always been water, coffee […]