A Comfort Food Favorite: ­Celebrating PB&J

Peanut butter and jelly is a lunchtime staple for kids and adults alike! It’s no secret that this comfort food favorite has made its way into many different food dishes and found in everything from beverages such as novelty soda to frozen desserts and more. That’s not to mention the many different types of peanut butter and jelly flavors now available, which mean that you don’t have to settle for ordinary PB&J the next time you have a craving. Here’s a first-hand look at what goes into making a delicious peanut butter and jelly flavor.


The flavor of peanut butter is something of a “basic,” with nutty and roasted notes featuring prominently. Meanwhile, the sweet and jammy notes of jelly, along with the many different berry flavors available (including strawberry, raspberry, and more) mean it’s possible to craft any of a number of delicious jelly flavors. Some of the most common uses of combined peanut butter and jelly flavors are in products such as snack crackers though you can also now find these flavor profiles in sections of the grocery store such as the frozen food aisle. Peanut butter and jelly flavors also have something of a novelty appeal, and can be found in such varied products as sodas and bubblegum. Talk about a tasty treat!


On the flip side, there are also numerous different peanut butter flavors now available at the grocery store. One popular combination mixes the flavor of peanut butter with chocolate (including everything from dark chocolate to white chocolate) for an out-of-this-world combination that until now was relegated to the candy aisle. Peanut butter and banana is another flavorful combination that makes for a peanut butter and jelly sandwich that is unlike anything you’ve ever tasted before!


Coming up with delectable combinations is as simple as considering the many different flavors that pair perfectly with the rich and savory notes of peanuts. Sweet notes of all different kinds make for interesting flavor combinations that today’s buyer is sure to enjoy, so explore the many different options available to you as you set out to come up with the next great peanut butter flavor combination.


All this to say that flavor designers have plenty of different options at their disposal when they’re looking to play around with peanut butter and jelly flavors. What’s next? Be sure to think of your own wild ideas and share!