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The Rising Demand for Distillates in the Cannabis Industry

With the recent legalization of cannabis and related products across various US states – 24 for recreational use and 38 for medicinal use1 – the cannabis industry is evolving and thriving. The public’s acceptance of cannabis is blossoming, reaching a historic high in 2024 (70% of US adults2), while federal agencies continue to push for […]

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Ashwagandha Extracts

Modern consumers value health and wellness. They are known for actively seeking beneficial ingredients that support holistic health, one of which is ashwagandha extract. This plant-based ingredient has been essential in Ayurvedic medicine for centuries, but recently, North America has become the leading driver of market growth1.   What is Ashwagandha? Ashwagandha extract comes from […]

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Bubble Tea – A Favorite Among Gen Z

From Slurpees to SodaStream to Squeez-it, every generation had a drink all the cool kids were talking about. Today, that drink is bubble tea. It’s a multibillion-dollar industry1 experiencing rapid growth worldwide. The latest Smartscrapers data2 suggests that there are over 9,000 bubble tea shops in the US alone.   Most of this growth is […]

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Astaxanthin

You may have heard of astaxanthin as a supplement, food ingredient, and an innovative component in skincare products. It is a micronutrient as impressively beneficial as its name is exotic-sounding.   This potent marine-derived antioxidant (which may be 6,000 times more powerful1 than vitamin C) is making waves in health and skincare. It is also […]

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The Hot Sauce Craze

There’s a good reason why barbecue and hot sauce are the second and third most popular condiments in the United States. Nearly three-quarters(74%) of Americans enjoy hot sauce1, including tabasco, habanero pepper, jalapeno, sweet and spicy sauces, and spicy ketchup. The segment boasts a 44% share of the category in 2023. It’s also forecast to […]

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New Coffee Formats for Exciting Drinking Experiences

From the forests of ancient Ethiopia to the first coffee houses in 15th-century Yemen, coffee has a long history intertwined with human culture. The 600-year-old industry has changed dramatically since then. However, the drink itself has largely gone unchanged—until now.   The Western formula for a good cup of Joe has always been water, coffee […]

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Mood Enhancing Fragrances for Well-Being

Since the early 2000s, the wellness industry has experienced consistent growth. The arrival of Covid-19 only accelerated its trajectory, catapulting wellness culture into the mainstream. Today, the industry is worth $5.6 trillion1 and incorporates sectors like nutrition, fitness, skincare, mental health, and, more recently, fragrance.   Like many others, the perfume industry is shifting towards […]