Clean Beauty Trends

The newest generation of clean beauty products bears little resemblance to their “crunchy” counterparts of years past. Today’s products are every bit as potent, luxurious, and sleekly packaged as high-end products – without the questionable or harmful ingredients. Many new and up-and-coming brands are paving the way for a new perspective on clean beauty products – namely, that they can be effective and safe to use while still being highly photogenic. Here are some of the top trends we’re seeing this year in clean beauty.


CBD Everything


Consumers love CBD for its purported effects – everything from anxiety relief to pain reduction to relaxation. CBD is often taken internally, but it also can be used – and is being used – topically in the form of creams, moisturizers, bath additives, and perfumes, such as those with deep, earthy, intoxicating aromas.


Natural Alternatives to Synthetics


Rather than looking for synthetic versions of natural substances, today’s health-conscious consumer is always in search of the most natural ingredients possible. It was once believed that artificial ingredients were better – more potent and effective – but that’s not the case anymore. There are botanicals, herbal ingredients, and essential oils in everything from creams to serums and from bath oils to perfumes. Aloe, turmeric, and lemon oil are a few examples.


Plant-Based Products


Just as plant-based foods are all the rage, so are plant-based cosmetics. One particularly hot trend is that of plant-based liquid exfoliators, made with botanicals, gentle fruit acids, and hydrating ingredients to slough away dead skin cells without the use of harsh ingredients. These products not only appeal to consumers who want to stick to natural, gentle elements but also the ones who are following the plant-based movement for ethical reasons.


2019 has been all about healthier choices, and we don’t see this trend going anywhere in 2020. It’s a great time to experiment with nature, whether you produce cosmetics, skincare products, perfumes, or other beauty products. Natural, organic flavor and aroma ingredients can help you create the perfect scents.