Creating Candy Flavors for Foreign Markets

Confectionary products for the American domestic market can be pretty wide-ranging in terms of what’s available, especially when novelty products are taken into consideration. However, when products are being produced for foreign markets, the realm of what’s possible – that is, what people will buy – goes through the roof. As different as flavors can be when it comes to ordinary food dishes, they can be even more extreme when it comes to confectionary products.


Take the Latin American candy market, for example. While American confectionary products are largely sweet (and occasionally sour) in design, and focus on “traditional” fruit flavors such as cherry, grape, orange, and the like, Latin American candies can be incredibly different. In fact, these confectionary products might not have much emphasis on sweetness at all, and may utilize a spicy edge, such as that provided by flavor ingredients such as Advanced Biotech’s Natural Furfuryl Propionate, for their bite.


Meanwhile, Asian candy products make use of a host of different fruit flavors – as well as flavors that might not even be thought of as confectionary in nature, such as green tea, which flavor ingredients such as Advanced Biotech’s Natural 2 Nonanone can help to recreate. Melon flavors are also a big hit in this particular market, and can be recreated with Advanced Biotech’s Natural Melon Aldehyde.


Whenever a flavorist is looking to expand a product line with confectionary ingredients oriented toward foreign markets, it’s always important to think about ways to make use of these preferences to create something new, unique, and delicious. The world of flavor creation changes as you move to different markets, but for the smart flavorist this only opens up a whole new world of possibilities.