Discover Flavored Water Trends: Citrus and Tropical
Healthy and functional beverages have been gaining share for a while now, and the dynamic flavored water category is no exception. According to The Business Research Company, the global flavored water market has grown exponentially, from $23.44 billion in 2021 to $25.38 billion in 2022, and is predicted to reach $34.97 billion by 2026 – a CAGR of 8.3%1.
This impressive growth is thanks to the increasing consumer demand for healthier, more natural offerings and ingredients, more sensual food and beverage experiences, and continuing interest in novel, unusual, and exotic flavor profiles.
Transformative trends include energy support, healthful herbal infusions, booze-free boosts, and new and exciting ingredient adventures, with flavor and ingredient inventions going hand in hand with innovation in functionality.
Combining flavor features with potential source product health benefits in marketing adds value. For example, consider the rich antioxidant content of pomegranate or blueberry, the immune-boosting vitamin C component of citrus, turmeric’s anti-inflammatory properties, and ginger’s invigorating benefits. Hence, functional flavor ingredients enhance nutritional profiles beyond adding taste and interest.
Even conventional soft drink producers are considering fruit and functional ingredients. For example, Pepsi’s Naked Juice Green Machine offers the benefits of the blue-green algae spirulina, which contains high levels of protein, vitamins, and antioxidants. Other innovators are also using more of the source plant to align with increasing concerns around food waste and sustainability. For example, the previously discarded dried coffee bean skin – cascara is now a flavor-enhancing and antioxidant-rich food and beverage ingredient.
At the same time, among a wealth of emerging novelties, many simple yet firm favorites continue to drive growth.
Fruity is Still Friendly
It’s no secret that fruit is healthy. It’s also clean, tasty, and refreshing, with globally-evergreen-flavored water favorites, including strawberry, cherry, watermelon, orange, mango, pineapple, and cucumber. Especially trendy in 2022 are tropical and citrus fruits, including tropical citrus blends.
A fruit-based formulation also lends itself to functionality, easily complemented by added vitamins, minerals, beneficial botanicals such as CBD extract, and energy-enhancing components such as guarana – another fruit.
To achieve these healthier tropical, citrus, or other fruity flavor and aroma profiles, manufacturers rely on natural ingredient producers such as Advanced Biotech.
Discover Natural Flavor Extracts
Creating flavored or functional water utilizes various ingredients for an appealing taste, while consumer demand for healthier components and products means sourcing natural molecules. It also requires a focus on innovation and novelty to attract and keep consumers surprised and engaged and their thirst quenched.
Fruity profiles can be enhanced with fresh and light vegetable extracts, unique and ‘ethereal’ botanicals such as hibiscus or elderflower, or naturally beneficial ‘green’ or herbal blends. In addition, producers can ‘spike’ flavored water with mint or menthol for additional mouthfeel, chilli or paprika for exciting warmth, or enhance gentle infusions such as cucumber with health-supporting hemp extracts.
Rely on Advanced Biotech for the Fruitiest Flavor Options
Healthy beverage options need pure, natural, and often organic ingredients.
Advanced Biotech provides a comprehensive collection of plant-based, EU-certified, water-soluble molecules for enhancing water and other flavored beverage products. From tropical mango, banana, coconut, and pineapple to citrusy lemon, orange, grapefruit, and lime molecules, Advanced Biotech has the natural flavor and aroma ingredient for your popular traditional or boldly inventive flavored water profile.
Browse Advanced Biotech’s ever-growing range of natural extracts today, including distillates, pyrazines, oleoresins, and more, or contact us for more information.