Examining Global Snack Food Flavors

If it seems like the snack food market – that is, products such as flavored crackers, pretzels, and potato chips – is saturated with an incredible number of options, then you may be amazed by the incredible range of flavor options available around the world. Flavor preferences vary from region to region – sometimes drastically – and that means that there can sometimes be some very surprising flavors that are popular in some areas which may be rare, or even unheard of, in another.


While you won’t find fishy flavors on many potato chips or crackers in the United States, prawn flavored potato chips are incredibly popular in the United Kingdom, as well as in several other countries. Fishy flavors can provide a slightly salty, pungent umami flavor that consumers love. It’s unlikely to make a big splash in the US anytime soon, though regional variants are making their way onto store shelves. Flavor ingredients such as Advanced Biotech’s Natural Iso Butyraldehyde can be used to accurately capture seafood flavors and create delicious snack food items.


Tomato flavors are surprisingly uncommon with American potato chips, but they’re incredibly popular in other areas. There are many different flavor creations and flavor combinations that rely heavily on tomato, ranging from the flavor of ketchup to specific flavors such as Bloody Mary. Other variants may combine tomato or ketchup flavors with recreations of other snack food favorites, such as onion rings.


Of course, those are just a couple of examples. From seaweed to pickled onion, there are an incredible range of unusual – and to other cultures, delicious – examples of great snack food flavors that are still a little bit foreign to American taste buds. However, as the general public becomes more experimental in their snack food offerings, it’s a safe bet to say that some of these flavors could soon begin appearing on grocery store shelves in the states. Ketchup flavors, achieved through the use of Advanced Biotech’s Natural Tomato Extract Powder 10:1, already have a small following, and who knows what could follow? With people becoming more willing to try a more diverse range of food offerings, it’s a great time to experiment with some flavors that may be a little on the wild side.