Savory Snacking Takes a Bite Out of the Market

Snack food products such as potato chips, pretzels, and flavored popcorn have been around for a while, but there are a few new trends hitting the snack food aisle that flavorists should be aware of. Not content to settle for the old standards – that is, flavors such as sour cream and onion or barbecue – consumers are now, more than ever before, seeking out snack food products that have a distinctively savory quality to them.


These flavors are richer and have a heavier savory, “umami” flavor component to them. Meaty flavors such as bacon are one key example of the way that savory flavors have dominated the market in recent years. Bacon as a flavor is appearing in an incredibly broad range of products. Buyers can even find bacon-flavored popcorn, or combinations such as bacon and maple, which can be added to a product through the use of Advanced Biotech’s Natural Maple Furanone.


The possibilities for strong, savory snack food flavors are better than ever. From pungent and spicy mustard to options such as ginger soy, buyers are snatching up their savory favorites in droves. Other flavor ingredients, such as Advanced Biotech’s Natural Savory Complex, can be used to enhance the flavors of these products and to give them that edge that so many people are looking for these days when it comes to everything from potato chips to popcorn.