Those in the custom fragrances industry are seeing an increasing number of companies choose aroma branding as a way of making themselves stand out in their customer’s minds. Scientists have said in the past that scent is one of the biggest triggers for memory – if the aroma of a certain type of fragrance or […]
The market for aromatherapy is booming and is reaching numerous different industries. Beyond the massage clinic, aromatherapy has also reached into people’s homes. Products ranging from soaps, lotions, shampoos and other cosmetics to air fresheners and home cleaning products are all making use of scent as a way of altering people’s perceptions to help them […]
Today’s buyers crave safe, natural products, and while this trend started in the foods and beverages industries, it’s extended into the toiletries market. However, it’s not enough to simply leave out the harsh chemicals. The aromas in these toiletries help give them their “natural” appeal, so there are several things that fragrance designers should take […]
