butterfly pea
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Butterfly Pea Spotlight

Highly recognizable for its natural blue hue and color changing properties, the butterfly pea flower is expected to be spotted all over the food and beverage sectors this year. Traditionally used in Asian cuisines, the earthy–woody flavored plant’s flavor profile can be described as being similar to unsweetened green tea.  High in oxidants and having […]

marshmallow flavors
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A Unique Twist to Marshmallow Flavors

Entire volumes could be written on the new and innovative ways that companies have come up with to flavor marshmallows. However, there is a new contender for the innovation crown when it comes to marshmallow flavors. Unflavored white marshmallows has been the most popular for decades, primarily because of the supporting role it plays in […]

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Creating Products for the Food Service Industry

Flavorists who work on products for the mass market are, for the most part, focusing on creating ready-made products. With the exception of ingredients that customers must add themselves, as is sometimes the case with prepackaged food products, flavorists are offering buyers the complete package when it comes to food flavors. This is not necessarily […]

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Popular Fruit Flavor Combinations

There are many ways to utilize great fruit flavor, but rather than seek out new and exotic fruits, sometimes it serves flavorists well to be innovative with fruit flavor combinations. Combining classic fruit flavors into new and unique combinations can be a great way to serve up a new twist to customers, and there are […]

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Wiggly, Jiggly Fun: Unique Flavored Gelatin Flavors

Flavored gelatin has been a classic dessert for years, and for the most part buyers can still purchase the gelatin flavors that were their favorites when they were kids without finding much different. However, many new varieties of gelatin flavor are also being made available, which can make for some fun and unique new dessert […]

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The Many Varieties of Berry Flavor and Fragrance

Berry is one of the most popular flavors and fragrance, and there are an incredible number of areas in the flavor and fragrance industries that utilize berry in their production. However, the popularity of berry as a flavor or fragrance ingredient also means that it is crucial for flavorists and perfumists to get the variety […]

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Enhancing the Flavors of Dehydrated Fruits

Dried and dehydrated fruits are quickly becoming one of the hottest snack options for everyone from children to adults. They can be found either on their own, mixed with other fruits, or used as an addition to snack mixes, cereals, and other similar types of products. In addition, dried and dehydrated fruits are a common […]

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Designing Flavors for Breakfast Tarts

Packaged breakfast tarts began as a quick and easy answer to the goods one might find at a bakery, but quickly evolved into a type of product all its own. Whether consumed as part of breakfast or as a dessert all their own, breakfast tarts are delicious and come in numerous different delicious varieties that […]

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Craft Apple Cider Proves to be a Brewing Hit

Craft beer is one of the hottest items in the culinary world at the moment, but other craft brewed items – and especially craft apple cider – are also making a significant showing in the flavor market. Craft apple cider contains its natural sweet apple flavor, of course, but the use of the right flavor […]