Halloween Candy Flavor Innovations

Halloween is right around the corner and everyone is excited for a holiday dedicated to eating copious amounts of candy with zero judgement. While classic staples like peanut butter cups and candy corn will always be a surefire way to satisfy a sweet tooth, this year’s trick-or-treaters are on the lookout for more unique confections that align with current trends. Advanced Biotech takes a look at some frighteningly delicious new candies that are sure to surprise every witch, ghost, and zombie.


Better for You


            Wellness is a year-round commitment, and Halloween is no exception. While delicious, popular Halloween treats are often filled with artificial flavors and ingredients. Parents are looking for more natural sweets with recognizable ingredients, won’t cause a sugar rush, and eve contain some nutrients like vitamin c or fiber. Natural fruit gummies, maple syrup lollipops, and dark chocolate have all made it to Advanced Biotech’s short list of wholesome choices for your Halloween candy bowl.




            Textured treats are in the spotlight this Halloween. In a 2019 study conducted by Innova, seven in ten global consumers think texture gives food a more interesting experience, and this is particularly true among younger age groups. Crunchy, chewy, and popping candies delight young trick-or-treaters, while more elegant and complex choices like salted dark chocolate with almonds make for a satisfying treat for parents.


Shock Factor


            Unexpected and colorful spins on old classics are sure to shock and delight candy lovers, making for a memorable experience. Frakenstein-green chocolates and “vampire” strawberry-filled chocolate kisses are strong with spooky Halloween spirit and add a level of visual interest that will attract young and old consumers alike.