The Beauty and Benefits of Clean, Clear Ingredient Lists
As consumers evolve and become increasingly health, social, and environmentally conscious, the pressure on makers to provide natural, eco-friendly, sustainable, and less processed products is growing. Consumers are demanding change. They expect their food, beverages, household, and personal care items to contain fewer, preferably zero, harmful additives, chemicals, dyes, flavors, and fragrances.
Clean labels include purer and fewer ingredients. They’re now essential, especially for younger users. You must also be clear about ingredients and warnings. A clear label is about transparency, telling consumers where and how food is produced, and how ingredients ended up in your product. Consider highlighting each element’s purpose and benefits. Sharing as much as possible helps consumers make informed brand and product decisions and helps increase trust and brand loyalty.
Why Welcome Better Ingredient Lists?
Updating your formula and ingredients label may need an extra investment. At the same time, it offers various long-term benefits, including happier and more committed customers. Consumers prefer natural products, perceiving these as authentic and better tasting. Your customers will also feel comfortable spending more on your products, knowing they’re responsibly and ethically produced.
Another benefit is a healthier bottom line. If a consumer can’t read or understand an ingredient list or sees a lengthy list, they’re not likely to buy the product. Instead, streamline your formulation. Use wholesome components with ethical ingredient stories. You can also boost your brand by communicating openly and informatively on your packaging and website.
The advantages of providing a clean label and clear messaging can help future-proof your brand. So, what should you avoid, and what should you change or incorporate?
What Are Clean Label No-Nos?
Drop any synthetic, ultra-processed, unrecognizable, hard-to-pronounce or potentially harmful ingredients. Also, avoid overly complex listings without compromising veracity. Such labels include listing the chemical names and E-numbers of acceptable everyday products. Make it simple. If you’ve used baking powder, put “baking powder” on your list, not the individual ingredients.
What Are Clean Ingredients?
Clean ingredients are familiar, unprocessed, and healthy. These could include water, vegetables, fruits, honey, grains, nuts, seeds, flours, spices, natural extracts and other natural flavorings, aromas, and colorings.
Embracing clean labels is not only about eliminating ingredients. It’s also about finding better, healthier alternatives to maintain taste and odor profiles. Use natural sweeteners such as honey and nature’s dyes and preservatives, such as beet juice and rosemary extract. Recipes should be pared back, with every component having a clear purpose in the formulation. Leave out the frills.
Transparent, eco-friendly packaging can also help elevate your product. Consumers can see what’s inside – the color and the texture, helping to increase wholesome product associations and brand confidence. Also, add your non-GMO, fair trade, vegan, organic, or gluten-free certifications.
Changing to a clean label is essential. So, why not create consumer and revenue health and happiness by sourcing pure, plant-based, EU-certified ingredients from Advanced Biotech?
Well-documented, 100% Natural Flavor and Fragrance Extracts
Clean labels need pure, traceable, and responsibly sourced and produced ingredients. Clean-label aromatics derive natural flavor and fragrance compounds from plants, avoiding artificial imitations. Advanced Biotech’s extensive collection includes taste and aromas for everything from beverages and food products to perfumes and laundry powder. Order your natural aromatics, such as distillates, thiazoles, pyrazines, essential oils, and many other concentrated extracts, today.