Natural Trends in Household Cleaners

Consumers face a new world in light of COVID-19 concerns, and keeping homes safe from germs, bacteria, and viruses is a number one priority. Sales spiked in the spring for household cleaners that help reduce the risk of infection. However, with the increase in the use of cleaners came renewed concerns about the harsh chemicals their impact on the environment. Brands are looking to products that can effectively kill germs and viruses that are also natural and eco-friendly.


Plant-Based Extracts


Consumers have a two-fold interest in ingredients that can boost microbial activity with proven efficacy while being safe for children and family members. Botanicals that replace harsh chemicals are renewable, non-toxic, and non-corrosive. As concern for the environment continues to grow, plant-based products provide a sustainable solution.


Essential Oils for Household Use


Eventually, the current crisis will die down, but concerns about household safety may linger. Brands will want to increase their natural ingredients because consumers will continue to focus on the environment and a clean home. Plant-based ingredients are an ideal solution.


  • Even traditional cleaning sprays incorporate lemon and pine oil into their products for their fresh, clean scent. They are antibacterial and attack germs in the kitchen and toilet while killing odors and purifying the air. Both also shine wood furniture and floors, making them versatile as a household cleaner.
  • One of the toughest cleaning oils, tea tree oil, fights bugs, germs, bacteria, and viruses. It is an excellent solution for battling the bacteria that threatens any family, and it also removes the mildew odors lingering in attics or bathrooms.
  • Most people associate lavender or thyme oil with their calming effect. They are also a natural antibacterial. Brands may want to incorporate lavender oil into sprays for linens and mattresses to make the bedroom a more soothing environment. Thyme is effective against food-borne pathogens, making it an excellent cleaning ingredient on cutting boards and kitchen utensils.
  • Eucalyptus offers consumers a triple-treat of properties. It is antiseptic, antimicrobial, and it also provides anti-inflammatory advantages. Eucalyptus will stop mold and repel rats. Brands that want to promote a product that also fights the bacteria that cause influenza, pneumonia, staph, and strep will win over consumers with a houseful of children.
  • Wild orange, peppermint, and cinnamon oils all have antibacterial properties with the bonus of pleasing scents. No matter what surface the consumer cleans, the home will smell fresh and clean.


Today’s consumers will reach for useful products that are natural and toxin-free as long as they are effective in killing the toughest strains of bacteria. Companies will increase their brand awareness with products that tackle both issues.