The Range of Uses for Floral Scents

Floral scents are ubiquitous in the fragrance industry, but that does not mean that every floral scent is the same, or can be used in the same way. In fact, the pervasiveness of these scents in the industry mean that they are one of the most broad categories when it comes to fragrance ingredients – and they have even begun to make their way into the flavors industry, especially with products such as lavender. As such, it is important for a fragrance creation team to have a good understanding of floral scents and their many uses.


Certain floral scents are so popular that they could almost be considered a subcategory within the fragrance industry. Rose, the aforementioned lavender, gardenia, and lily have been in use for many, many years, and an incredible number of variants have sprung up, each with its own traits and qualities, and each fitting most appropriate in a different sector of the industry.


When using Advanced Biotech’s floral scents, it is important to consider both current trends as well as the use of “classic” fragrances. Often, a specific type of fragrance is more popular than others, even with certain types of floral scents. Current trends indicate that the more popular floral scents are those which are more “natural”, and easily blended with other floral fragrance ingredients, or other scents altogether. Floral-herbal scent combinations are becoming increasingly popular, as are floral scents mixed with fragrance ingredients such as citrus fruits, orange being especially popular.


Another trend in the market is toward fragrance ingredients that are natural rather than synthetic. Essential oils have always been a popular source of floral fragrance in a range of products, and with the evolution of the “green” movement this is more the case than ever.


There are virtually no limits to the types of products that can be enhanced with floral scents. Perfumes, lotions, soaps, and other products for the body have always used floral fragrance ingredients.  However, straight floral fragrances are less popular at the moment, and are best when combined with notes of fragrances that contain fresh notes such as the aforementioned fruits. Floral fragrances can also be given a masculine edge when mixed with woody or musky aromas.


Likewise, products such as laundry detergent, air freshener, and other types of soap are commonly neutralized with other scents to create a strong aroma that is not too strong, but that is still pervasive enough to mask other tough scents or to leave a faint fragrance after an item has been cleaned.


It is important for a fragrance creation team to pay close attention to trends and to think of new ways to use floral fragrances. Even classics are being produced with companies paying close attention to “revitalizing” them, rather than producing the same fragrances that have been used for decades. Less common floral scents, such as those belong to exotic flowers, are also increasing in popularity. No matter what type of aroma a company is trying to achieve – even when the end result is not meant to be obviously floral – floral fragrance ingredients can play a big part in their creation.