Mood Enhancing Fragrances for Well-Being
Since the early 2000s, the wellness industry has experienced consistent growth. The arrival of Covid-19 only accelerated its trajectory, catapulting wellness culture into the mainstream. Today, the industry is worth $5.6 trillion1 and incorporates sectors like nutrition, fitness, skincare, mental health, and, more recently, fragrance. Like many others, the perfume industry is shifting towards […]