The Rising Popularity of Floral and Botanical Flavors
The natural appeal and exotic notes of floral and botanicals are not going unnoticed. Product launches, from biscuits to yogurts and drinks to snacks, are being released at an increasing rate. According to Innova Market Insights, products that contain floral flavors have grown by 5.6% in the last five years. Furthermore, 57% of consumers now […]