The Story Behind Byte: Metaverse-Inspired Flavor
Maybe you’re already familiar with the term “bytes” and have heard of the metaverse. You may still not know what to make of Coca-Cola’s metaverse-birthed, gaming-inspired, pixel-flavored, limited-edition variant Byte, which debuted in the US in May. This superbrand has always inspired us with unique consumer engagement strategies, and their latest creative efforts are […]