The brain and olfactory system are directly connected. As a result, aromas and odors of all kinds, pleasant and unappealing, can evoke associated memories and emotions, often intensely. This unique feature of aromatics also suggests a direct connection with the soul, meaning fragrances have been associated with traditional and cultural spiritual meanings through the […]
Why switch to organic ingredients? Unprocessed food is a fast-growing US food segment. Reaching USD 82.7 billion in 2023, the market is predicted to increase to USD 158.2 billion by 2032 – a compound annual growth rate (CAGR) of 7.5%1. Prioritizing organically farmed genetically modified organisms (GMO)-, antibiotic-, pesticide- and hormone-free, sustainable production practices […]
As primary and secondary ingredients, everyday food and beverage sweeteners such as refined sugar are integral to modern ready-made retail and fast food eating patterns. Meanwhile, sugar is increasingly scrutinized due to its known and potential detrimental effects. Excessive sugar consumption is a health concern and a global crisis. The world is grappling with […]
The World Health Organization reports that 60% of the global and 80% of developing nation populations rely heavily on herbal medication for primary healthcare and wellness1. According to Precedence Research, the US herbal extract market, estimated at USD 9.79 billion in 2023, is forecast to exceed USD 18.67 billion by 2033 – a compound […]
Cannabidiol (CBD) is one of 113 cannabinoids found in cannabis sativa and hemp plants. The non-hallucinogenic substance interacts with neuroreceptors in our endocannabinoid system, helping regulate immunity, mood, homeostasis, and movement. Now conditionally or entirely legal for medicinal and recreational purposes, CBD extracts are available in topical applications such as lotions and for consumption in […]
The popularity of anti-aging creams is reaching new heights, and the target market is becoming increasingly younger. There are over 700,000 videos tagged #antiaging on TikTok, which primarily caters to Gen-Z and Millennials. One of the star ingredients of the anti-aging scene right now is retinol. Retinol is a form of vitamin A that […]
Breakfast, lunch, and dinner—these were the meals most of us were raised on. Not long ago, health gurus looked down on serial snackers, rebuking them for their unhealthy habits and insatiable cravings. But today, that ideology is changing. Snacking is no longer a “criminal offense” but a perfectly healthy way to meet your daily nutrient […]
Ready-to-drink cocktails and mocktails are taking the world by storm. Once novelty beverages with a small following, they have exploded in popularity since 2020 when drinking at a bar was out of the question. A recent IWSR survey1 notes that hard seltzers comprise 60% of the US ready-to-drink market, with canned cocktails not far behind. […]
Most shampoos contain fragrances that cling to the hair for hours after washing, leaving a pleasant aroma in our wake. However, the smell of freshly washed hair doesn’t last forever. Soon, the strands collect smells from the immediate environment and lose their clean scent. Recently, consumers have taken to spritzing perfume on their hair between […]
The demand for organic products – generated using fewer toxins and more eco-friendly and ethical models and techniques – is increasing. In a historic record, organic foods in the United States exceeded USD 60 billion for the first time in 2022, doubling sales over the past decade. Ten states comprise 73% of the category, with […]
