Choices in fragrance used to be pretty limited when it came to cleaning products – or at least that was always the case in American markets, which tended to prefer clean and fresh aromas such as lemon and pine. But fragrance industry experts who pay attention have probably noticed something a little bit unusual about […]
Fragrances for women are trending toward the artisanal, with simpler and more elegant aroma profiles and exotic florals and fruits making up the bulk of fragrance notes used in the creation of these products. While trends for men tend to be quite different in many respects, some of these same principles hold true for men’s […]
Today’s buyers crave safe, natural products, and while this trend started in the foods and beverages industries, it’s extended into the toiletries market. However, it’s not enough to simply leave out the harsh chemicals. The aromas in these toiletries help give them their “natural” appeal, so there are several things that fragrance designers should take […]
