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Natural Ingredients to Soothe Sunburn

While many enjoy the feeling of the sun on their skin, there is such thing as too much of a good thing when it comes to sun exposure.  Sunburn, and more serious sun poisoning, are a painful result of inadequate protection against UV rays, and can result in redness and irritation of the skin, peeling, […]

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Crowd-Pleasing Scents for the Summer

With summer right around the corner, many perfume-lovers are looking forward to wearing the seasonal scents that define warm weather. Juicy citrus, fragrant florals, and fresh botanicals make for crowd-pleasing perfumes and colognes that consumers of all tastes will enjoy. Join us as we at Advanced Biotech explore some of the scents that make it […]

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Wine Trends for Summer 2021

This past year has brought about unprecedented changes, and the wine industry is no exception. Lighter options, sustainably sourced, and online buying options are new trends that mark the upcoming summer months. Keep reading to learn more as we at Advanced Biotech celebrate National Wine Day by exploring these new consumer preferences as well as […]

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Trend Spotlight: Ice Cream

Ice cream has always been a consumer favorite, with 25% of US consumers naming it as their favorite dessert, on average consuming 23 pounds of it per year. An $11 billion industry and still consistently growing, ice cream presents a huge opportunity to manufacturers looking to tap into consumers’ sweet teeth while also offering them […]

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Consumer Insight: Millennials

Millennials are a group of consumers born generally between the years of 1981 to 1996, with some variation, sandwiched in between the older Gen X and younger Gen Z.  Millennials are most known for “disrupting” major industries with their distinctive buying and consumption habit, placing an emphasis on cost-value, quality, and authenticity. Socially-conscious and globally-minded, […]

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New Sour Food and Beverage Trends

While the five tastes, sweet, sour, salty, sour, and umami are often balanced to create optimal flavor sensations, we predict that one flavor in particular will experience a surge in popularity this year. Sour is poised to dominate the market as health-conscious and globally-minded consumers are seeking out new products to satisfy their tastes. Join […]

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Comfort Food Defining Flavors

When we’re feeling down, nothing hits the spot quite like comfort food. After a challenging year, many consumers are looking to nostalgic dishes with familiar flavors for a sense of comfort and unity. Macaroni and cheese like mom used to make, hearty stews, and juicy fried chicken are cozy dishes that are having a big […]

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Sophisticated Dessert Flavors

Gone are the days of over-the-top “freakshakes” and ultra-sweet desserts as consumers are turning towards more natural, understated flavors to satisfy their confectionary cravings. Mature, nuanced, and naturally-inspired flavors like bitter dark chocolate, earthy matcha, and smoky coffee are the flavors we at Advanced Biotech believe will be popular as consumer preferences continue to shift […]

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Super Vegetables to Super Boost Health

With warm weather comes garden-fresh, nutrient-packed veggies. And while all are delicious and nutritious, there are a few that stand out from their crowd for their super level of natural health benefits. Consumers have flocked to super fruits like blueberries and acai, and now we at Advanced Biotech predict that super veggies will soon become […]

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2021 Social Media Food Trends

Over the past year social media has become more prevalent than ever, and many feeling isolated by these unprecedented times are using it as a means to connect with loved ones and the world around them. From this rise in digital communication and content sharing, platforms like TikTok and Instagram have become areas where chefs, […]