There are a lot of things that differentiate today’s buyers from those of the past. One of the biggest is the can-do, DIY attitude that so many people possess. While speed-scratch and “make it yourself” products have always been popular with many other types of food and beverage products, until recent years people were quite […]
The one thing better than a delicious dessert is one that you can make and enjoy right in your very own home. Warm brownies, freshly baked cookies, and various other treats are at their tastiest just out of the oven – or, as is often the case these days, the microwave. The concept of […]
Health food bars that feature fortified grains, additional vitamins, and the protein needed for incredible endurance (whether it’s outdoors, at the gym, or on the field) are nothing new. However, for the most part, buyers have accepted that these health food bars are not as flavorful as other products on the market. Until recently, […]
A lot of people tend to think of perfumes as either floral or fruity in nature, but why not both? There are numerous different fruit and floral combinations available that can be pretty incredible when done right, and the aromas that these combinations create can be a great way to bring something familiar to the […]
For consumers who are willing to experiment and explore the various different aromas and fragrances for their hair, or for those who love the many fragrance options available to them with fine perfume, may be a little more reluctant to be experimental when it comes to the fragrance of their skin care products. And that’s […]
People place a lot of emphasis on the personal care products for their hair, skin, and nails. One of the biggest determining factors in the type of product that an individual will choose is the fragrance used in the product. It makes sense then, that this same level of care is expected when purchasing pet […]
Choices in fragrance used to be pretty limited when it came to cleaning products – or at least that was always the case in American markets, which tended to prefer clean and fresh aromas such as lemon and pine. But fragrance industry experts who pay attention have probably noticed something a little bit unusual about […]
Any product created specifically for the body should be created with a number of things in mind, such as the way that the fragrance will react with the skin, whether it will trigger potential allergies in certain individuals, and in many cases an increased – or sole – use of natural fragrance ingredients in the […]
Perfumists already know that the creation of a new, unique fragrance is as much art as it is science, but recent marketing campaigns have brought the idea of aroma as art to the general public. The concept of scent marketing in and of itself is nothing new, and for the past several years, businesses ranging […]
Fragrances for women are trending toward the artisanal, with simpler and more elegant aroma profiles and exotic florals and fruits making up the bulk of fragrance notes used in the creation of these products. While trends for men tend to be quite different in many respects, some of these same principles hold true for men’s […]
