It used to be that aromas that recreated the scents of popular foods, such as chocolate cake or banana nut bread, were novelty items largely confined to the kiddie shelves. Perhaps it’s a touch of nostalgia, or even just a temptation to try something new – regardless of the reason for this surprising trend, food-scented […]
Perfume and cologne have long dominated the fragrance industry, but current trends show that this might be changing. Consumers are increasingly turning away from perfumes and colognes and relying on other scented products such as lotions, body washes, and sprays to incorporate into their toiletry regime. This is true among both men and women, who […]
Those in the custom fragrances industry are seeing an increasing number of companies choose aroma branding as a way of making themselves stand out in their customer’s minds. Scientists have said in the past that scent is one of the biggest triggers for memory – if the aroma of a certain type of fragrance or […]
Most people have utilized aromatherapy in some form without even realizing it. This is because it does not take an expert to realize that fragrances, especially those that have special meaning or appeal to an individual, can have a number of great benefits. Chief among them is the feeling of relaxation that a person can […]
There’s a lot to think about when creating fresher fragrances for personal care products, but those that are used on sensitive areas of the body such as the face require even more attention to the finer details. It’s important to note that there are many factors that should determine which fragrance ingredients can be used […]
People care about the products that they use on their hair and skin, now more so than ever. To meet the demands of customers who want to use only the best quality natural ingredients in their soaps, shampoos, body washes, and lotions, it is important to have access to only the best natural ingredients. As […]
While one of the biggest trends in the flavors industry is the introduction of a range of new and unusual flavors for all types of alcoholic beverages, from rum to vodka. However, the reverse is also true, and there has been an increased popularity of buyers in the flavor and fragrance industries searching for spirit […]
Floral scents are ubiquitous in the fragrance industry, but that does not mean that every floral scent is the same, or can be used in the same way. In fact, the pervasiveness of these scents in the industry mean that they are one of the most broad categories when it comes to fragrance ingredients – […]
People place a lot of emphasis on the personal care products for their hair, skin, and nails. One of the biggest determining factors in the type of product that an individual will choose is the fragrance used in the product. It makes sense then, that this same level of care is expected when purchasing pet […]
Perfumists already know that the creation of a new, unique fragrance is as much art as it is science, but recent marketing campaigns have brought the idea of aroma as art to the general public. The concept of scent marketing in and of itself is nothing new, and for the past several years, businesses ranging […]
